The partnership with Visa goes beyond simply accepting visa card payments at your place of business. Our loyalty solutions are designed to help you increase your turnover and attract new customers. Last year, Starbucks announced it would work with JPMorgan Chase and Visa to launch a co-branding credit card. This card allows customers to access the Starbucks Rewards loyalty program. But the largest segment of the co-branding card market includes stores, either online or digitally. Some retailers even have multiple co-branding relationships. For example, Amazon (AMZN) has two Amazon Rewards Visa signature cards and two American Express cards for businesses. These are in addition to a card Amazon.com store.